Tuesday, November 6, 2007

What to look for in a embroidery digitizing company.

The most common question we receive is what to look for in a digitizing company. There are many company to choose from with various prices and abilities. The first thing I would ask is what are you looking for? Are you a large scale embroidery business? Are you a small business? How many designs do you need digitized each month?

For the sake of this article we will assume you run a medium size business who needs about 50 designs digitized each month. So what do we look for in a digitizing company?

First would be the background of the company. We are looking for a company who has been in business for a while. Now this does not mean a new company cannot satisfy you, but it is easier to go with an establish company.

Next we will look at turn around time. Prices are important, but if you can get the cheapest prices in the world and can't deliver on time you will go nowhere in this business. So we need a company that turn things around in a reasonable time frame. The average time frame for digitizing is 1-2 days. There are many companies out there that offer much faster turn around. So this will be a toss up between price, quality and turn around time.

Price is once again important, but I feel the next most important item is quality. The quality of the designs is what sells the customer. Yes a low price fast turn around is nice, but if you can't please the client your not going to last long in this business. This is where an established company is important. You want a company that has major experience with the actual sew out of the design. Only when they understand the machine in which it will be embroidered can they provide top quality.

I hope this will help people understand that price is not everything. The most important thing in most business is return customers. If the quality of your digitizing is good you will get people coming back even if your prices are a bit higher then your competition. Furthermore I would ask any company for a few "sample" designs. As long as these are a low stitch count you shouldn't run into many problems with being provided a few samples to determine quality.

Monday, November 5, 2007

Earning A Living With Embroidery Digitizing

You originally bought an embroidery machine to embroider your own items and to make gifts. Then you buy an embroidery digitizing program as you couldn't find your patterns already digitized. With the cost of the program, the only way you could justify the purchase is to start an embroidery digitizing business.

You make sure you get plenty of practice. Not wanting to leave anything to chance, you learn to hand punch your own design so you can make sure the program is doing the embroidery digitizing the best way possible. After you are sure you know the embroidery digitizing program inside and out, you start embroidering the digitized patterns. You want to have plenty of samples to prove you know how to digitize embroidery patterns.

Once you are satisfied with your digitizing skills and once you feel you have plenty of samples to show, you start thinking about beginning your business.

However there is more to consider. To start a crafting business, you need the same information you need for any other business. You need to write a business plan. That's where you sort out what your plans are for the business. You need to consider advertising, you need to consider what you are going to charge, and you need to have a plan in place for bookkeeping. Like any small business, you need to look at how much competition you will have.

When you consider advertising, you may come up with many ideas. You can find a web designer with skills at search engine optimization. As your embroidery digitizing business is driven by digital files, it will not matter if your customer is not local to you. You can put a business card up at a local coffee shop or other local gathering place. You might decide you want to embroider some items and get a booth at a craft fair. Not only will you be able to sell your embroidered items, you can put out your business card for your embroidery digitizing business. You may decide to start small. You can join an embroidery forum and post there, offering embroidery digitizing services in your signature line with each post.

There are any numbers of other advertising ideas you may decide to follow. Once you have the business plan and advertising ideas in place, you may be surprised to find that your business can grow by leaps and bounds. There are many people out there who do digital embroidery. A good portion of these people are not going to want to learn to digitize their own embroidery patterns. That's where your business comes in.

One final thought, statistics show that when starting a business, the first five years are the toughest to get through financially. Some days it may seem too difficult to stick with it, but if you do, your business will be a money maker.